Amazon Review Research Template for Product Teams

Why teams need a template

Review research can become messy quickly. A template keeps insights traceable, makes repeated themes easier to compare, and helps teams turn raw comments into product decisions.

Suggested columns

Use columns for ASIN, product name, rating, review date, review excerpt, theme, sentiment, buyer use case, severity, frequency, suggested action, and owner.

Suggested themes

Start with durability, usability, fit, compatibility, packaging, instructions, price/value, appearance, support, and missing features. Add category-specific themes as the research develops.

Turn research into action

Every important theme should lead to a decision: fix the product, update the listing, test a claim, ask a supplier, create a bundle, or avoid the niche.

Using AMZShark

AMZShark helps product teams find review evidence quickly, then organize that evidence into a repeatable research workflow.